Privacy Policy

Your “Personal Data” that you have provided which we may have access to shall include;

• Your name, telephone number(s) mailing address, billing address or email address.
• Your personal credit card data / financial information made during transaction.
• Your photos / videos taken during events / interaction, or
• Any personal information which you have provided in any forms you may have submitted to use, or in other forms of interaction with you or others about you.

Other data that are possible for us to collect also include;

• Your IP address and/or domain name.
• Your operating system (type of browser and platform).
• The date, time and length of your visit to the website, and
• The resources you accessed and the documents you downloaded.

Generally, we may collect your Personal Data through the following ways:

• Information you give us electronically through our website and promotion, social media messages or conversations.
• We automatically collect and store certain types of information about your use of our services, including information about your interaction with content and services available through our services. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses our services and other content served by or on behalf of US on other websites.
• We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.

Examples of How Information Being Collected

• Face to face contact.
• Phone calls, emails or any types of correspondences.
• Physically during office visit, meetings or business events.

Information You Give Us – You provide information to us when you:

• Search or shop for products or services in our stores.
• Add or remove an item from your cart, or place an order through or use our services.
• Download, stream, view or use content on a device or through a service or application on a device.
• Provide information in Your Account (and you might have more than one if you have used more than one e-mail address or mobile number when shopping with us) or Your Profile.
• Upload your contacts;
• Configure your settings on, provide data access permissions for, or interact with our device or service.
• Provide information in your Seller Account or any other account we make available that allows you to develop or offer software, goods, or services to our customers.
• Offer your products or services on or through our services.
• Communicate with us by phone, email, or otherwise.
• Complete a questionnaire, a support ticket, or a contest entry form.
• Upload or stream images, videos or other files to our services.
• Use our services such our video(whenever it being made available).
• Compile Wish Lists or other gift registries.
• Participate in Discussion Boards or other community features.
• Provide and rate Reviews.

As a result of those actions, you might supply us with such information as:

• Identifying information such as your name, address, and phone numbers.
• Payment information | Your age | Your location information | Your IP address.
• People, addresses and phone numbers listed in your Addresses.
• E-mail addresses of your friends and other people.
• Content of reviews and e-mails to us.
• Personal description and photograph in Your Profile.
• Images and videos collected or stored in connection with our services.
• Information and documents regarding identity, including National Identity Registration Card (NRIC) numbers (where their collection is permitted by law) and driving license numbers.
• Corporate and financial information.
• Credit history information.
• Device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronise them with your other of our devices.

Examples of the information we collect and analyse include:

• The internet protocol (IP) address used to connect your computer to the Internet.
• Login, email address, and password.
• The location of your device or computer.
• Content interaction information, such as content downloads, streams, and playback details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider.
• Device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures.
• Our services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images).
• Version and time zone settings.
• Purchase and content use history, which we sometimes aggregate with similar information from other customers to create features like Top Sellers.
• The full Uniform Resource Locator (URL) clickstream to, through and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).
• Phone numbers used to call our customer service number.
• Images or videos when you shop in our stores, or stores using our services
• We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Examples of information we receive from other sources include:

• Updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily.
• Account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfilment, advertising, or other services.
• Information about your interactions with products and services offered by our Affiliates;
• Search results and links, including paid listings (such as Sponsored Links); and
• Credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

We do not use the information in any way, other than the purpose it is collected for. Your personal data when collected may be used and/ or retain. We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include but not limited;

• Sales enquiries. We use your personal data to assist you with your enquiries.
• Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
• Improve customer services. We use your data for order fulfilment, resolve complaints, handle request and queries.
• Provide, troubleshoot, conduct research, survey, interviews and improve our services. We use your personal information to provide functionality, analyse performance, research, survey, interviews, fix errors, and improve the usability and effectiveness of the our services.
• Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with our services.
• Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
• Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from seller the information regarding place of establishment and bank account information for identity verification and other purposes.
• Communicate with you. We use your personal information to communicate with you in relation to PSS Services via different channels (e.g., by phone, email, chat).
• Advertising. We do not deploy any interest-based ads in our services. Nevertheless, should we deploy; We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
• Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, us, and others. We may also use scoring methods to assess and manage credit risks.

Interest-based ads are sometimes referred to as personalised or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organisations).

• To serve you interest-based ads, we use information such as your interactions with our sites, content, or services. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.
• As is common in the advertising industry, we use cookies, pixels, and other technologies (collectively, “cookies”), which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, if we know what ads are shown to your browser we can be careful to avoid showing the same ads repeatedly.

• We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for classical music). Some third-parties may provide us pseudonymised information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.
• Third party advertisers or advertising companies working on their behalf sometimes use cookies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use cookies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of us.

Advertising Preferences

• Should we deploy the interest-based ads we shall offers you choices about receiving interest-based ads from us and ability to set your preferences. You will be able to choose not to receive interest-based ads from PSS. You will still see ads but they will not be based on your interests.
• You can also generally opt out of receiving personalised ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI website and DAA website.

Information You Can Access

You can access your information, including your name, address, payment options, profile information, membership, household settings, and purchase history in the “Your Account” section of the website.

Examples of information you can access through our services include:

• Status of recent orders (including subscriptions).
• Your complete order history.
• Personally identifiable information (including name, e-mail, password, and address book);
• Payment settings (including payment card information, promotional certificate and gift card balances;
• E-mail notification settings (including Product Availability Alerts, Delivers, and newsletters);
• Recommendations and the products you recently viewed that are the basis for recommendations (including Recommended for You and Improve Your Recommendations).
• Shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
• Your content, devices, services, and related settings, and communications and personalised advertising preferences.
• Content that you recently viewed.
• Voice recordings associated with your account.
• Your Profile (including your product Reviews, Recommendations, Reminders and personal profile).
• If you are a seller, you can access your account and other information, and adjust your communications preferences, by updating your account in Seller Central.

To enable our systems to recognise your browser or device and to provide and improve our services, we use cookies, pixels, other identifiers and other technologies (collectively, “cookies”) to recognise your browser or device, learn more about your interests, and provide you with essential features and services and for additional purposes, including:

• Recognising you when you sign-in to use our services. This allows us to provide you with product recommendations, display personalised content, recognise you as a Prime member, and provide other customized features and services.
• Keeping track of your specified preferences. This allows us to honour your preferences, such as whether or not you would like to see interest-based ads. You may set your preferences through Your Account.
• Keeping track of items stored in your shopping basket.
• Conducting research and diagnostics to improve our content, products, and services.
• Preventing fraudulent activity.
• Improving security.
• Delivering content, including ads, relevant to your interests on our sites and third-party sites (see the Interest-Based Ads notice for how we use cookies in serving interest-based ads).
• Reporting. This allows us to measure and analyse the performance of our services.
• Our cookies allow you to take advantage of some of our essential features. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any of our products and services that require you to sign in.
• Approved third parties may also set cookies when you interact with our services. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of us.
• You can manage browser cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.

Information about our customers is an important part of our business, and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below and with any of Affiliates of Practical Systems & Supplies Pte Ltd that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

• Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through our services. For example, you can order products from third parties through our stores. We may also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers’ personal information related to those transactions with that third party.
• Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
• Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that PSS or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of us and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of us, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

We design our systems with your security and privacy in mind.

• We work to protect the security of your personal information during transmission by using encryption protocols and software.
• We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.
• We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
• Our devices (when available) will offer security features to protect them against unauthorised access and loss of data. We will make setting that you can control these features and configure them based on your needs.
• It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer.

• If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
• For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Many of our services also include settings that provide you with options as to how your information is being used.

• As described above, you can choose not to provide certain information but then you might not be able to take advantage of many of our services.
• You can add or update certain information on pages such as those referenced in “Your Account”.
• When you update information, we usually keep a copy of the prior version for our records.
• If you do not want to receive e-mail from us, please adjust your Customer Communication Preferences. If you don’t want to receive in-app notifications from us, please adjust your notification settings in the app or device.
• If you do not want to see interest-based ads, please adjust Advertising Preferences.
• The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of our services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in. For more information about cookies and other identifiers, see our Cookies Notice.
• If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.
• You will also be able to opt out of certain other types of data usage by updating your settings on our website or application. Most non-our devices also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device’s settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.

In addition, to the extent required by applicable law, you may have the right to request access to or correction of your personal data. If you wish to do any of these things, please visit here or contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.

We do not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under 18, you may use our services only with the involvement of a parent or guardian.

If you choose to use our services, your use and any dispute over privacy is subject to this Notice and our Terms & Conditions of Use including limitations on damages, resolution of disputes, and application of the law of Singapore.

If you have any concern about privacy at “shop.practical.asia – My Practical Shop” (You may contact us at our email address webadmin@practical.asia or csutomercare@shop.practical.asia ), please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice will change also.

You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.

We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.